Shape your expertise into a brand people trust.
Content marketing strategies for founders, B2B startups, and SMBs ready to connect with purpose.
You’ve got the know-how. Now let's share it right.
If your business is dealing with:
An unclear business message
Like… what is your next-gen AI disruptor "revolutionizing" exactly?
Expertise left in the shadows
Aka “Hey, who were you again? OH, THE CEO?!”
Or opportunities just keep passing you by…
“No way you offer that! I was looking for it 2 months ago!”
Yikes.
Sounds like your communications strategy isn’t pulling its weight.
Turning your ideas into a brand — and your brand into content.
We create, distribute and optimize your business’ message across the channels that matter, so your leads understand what you're really selling.
For Startups & SMBs
Branding & content strategy to help you:
Define (or redefine) your brand’s voice and value proposition so your story lands with the right people.
Translate your product value into assets and content that build trust with investors, partners, and clients.
Create and execute a content strategy that grows your reach through the right channels at your stage.
For Founders & Solo-professionals
Story-led strategy to help you:
Clarify your message and shape your know-how into narratives that sound like you.
Build visibility and authority around your personal brand in the spaces that matter.
Create a simple system to show up consistently without losing your voice.
We'll be a good fit if you…
+ Don’t need a full-time marketer, but want sharp eyes to set your brand and content on the right track.
+ Are moving fast and want things structured now — so when you hire later, you can hand them a system that’s ready.
+ Want clarity to turn your know-how into content and assets that actually connect.
+ Would rather sound like yourself than like 90% of LinkedIn.
Hi! I'm Regina
I’ve spent the past five years writing for startups and learning one thing over and over again: people remember stories and out-of-the-status-quo copy—not just regular words on a page.
I’ve worked with founders, startups, and small teams shaping their brand and voice. From newsletters still remembered years later (yes, the Latitud one), to email sequences that got read, to expert-led LinkedIn posts, I’ve seen how the right mix of storytelling and tone can turn “just copy” into a real brand asset. And no, you don’t have to sound “wild” to get there.
That’s the lens behind Hook & Feel. Small teams and solopreneurs are building amazing things, but sounding like everyone else won’t get them far. Follow your competitors’ trends and you’ll only blend in.
I believe in finding the words that make your audience feel like you’re talking to them—and only them. If that’s the kind of voice you want for your brand, let’s make it happen.
Call me, maybe?
You might have a specific branded content need we have not contemplated.
If that's the case…